ASTA will welcome 1,500 U.S.-based travel advisors to Amsterdam. This one-of-a-kind event brings together river cruise brands from across the world in one location to showcase the latest and greatest in their fleets, exclusively for ASTA members. 

1. March 11-15, 2026

This is the only industry event where travel advisors and river cruise executives unite to forge invaluable connections, share expertise, and facilitate in-depth education about their brands. Get the support you need to embark on your own river cruising journey with firsthand experiences aboard river ships from the industry’s most prestigious lines.

You can Expect:

≽ Exclusive training from leading river cruise experts 
≽ The opportunity to inspect all participating ships and learn about their distinct features, amenities and services
≽ Network with top executives and sales leaders from premier river cruise brands
≽ Explore breathtaking river cruise destinations sure to impress your clients
≽ Exclusive availability for post-Expo cruise sailings

2. ASTA Members

Passenger Terminal Amsterdam